Beekeeping through facilitated cross-pollination, can increase agricultural yields by more than 40% and provide a lucrative income stream for farmers selling honey.  Under The Mango Tree’s strategic initiative, “Bees for Poverty Reduction,” seeks to use the power of market forces to increase livelihoods of India’s farmers, while building a profitable company for shareholders.

Under The Mango Tree tackles both ends of the honey supply chain. Through its for-profit, UTMT Pvt. Ltd., Under The Mango Tree sources high-quality organic honeys from farmer cooperatives, then packages the honey for sale direct to customers.

Through its non-profit, UTMT Society, Under The Mango Tree implements its Bees for Poverty Reduction framework, training and equipping smallholding farmers to use bees to increase their incomes by as much as threefold. With a built in buy back arrangement for honey produced, farmers are able to increase their income by another 40% from the sale of their own honey.

Under The Mango Tree aims to create India’s first national brand of organic, fairly-traded single-origin honey in India, selling approximately 70 metric tonnes of honey per annum and directly impacting the lives of 20,000 farmers by the end of 2015.